• Meta Ads cover advertising on Facebook, Instagram, Messenger, and the Audience Network, offering advanced targeting and various ad formats. They provide flexible budgeting and detailed analytics for tracking campaign success. Benefits include extensive reach, high customization, and integration across Meta platforms.

Instagram Ads target a visually-driven audience with formats like photo ads, video ads, and story ads. They leverage Facebook’s advanced targeting and offer interactive elements like shoppable posts. Benefits include high engagement rates, integration with Facebook Ads Manager, and effective brand storytelling.

Facebook Ads offer image, video, carousel, slideshow, and collection ads with precise targeting based on demographics, interests, and behaviors. They provide extensive reach and detailed analytics for measuring performance. Benefits include flexibility in ad formats, cross-platform integration, and strong engagement options.

YouTube Ads reach a vast audience with skippable, non-skippable, bumper, and video discovery ads. Targeting is based on demographics, interests, and keywords, with placements on videos and search results. Benefits include effective visual storytelling, flexible formats, and detailed engagement metrics.

Google Ads appear on search results, partner websites, YouTube, and apps with formats like search, display, shopping, and video ads. They offer advanced targeting, flexible bidding, and comprehensive analytics. Benefits include reaching users actively searching for products, wide ad format range, and detailed performance insights.

Using tools like Google Analytics to measure the effectiveness of marketing campaigns.